ABOUT
01 INTRODUCTION
I am Sara - a digital marketer, creative producer and longboard surfer based on the swedish westcoast. I work with brands across outdoor, surf and lifestyle,moving between strategy, content, communication and hands-on production. I’m a generalist by nature and a doer by choice - I enjoy being involved from the first idea to the final execution.
02 HOW I WORK
My work tends to sit somewhere between the digital and the physical: creating content, building campaigns, coordination productions, writing stories, doing events, styling shoots or simply figuring out how to make an idea happen.
And then there is the ocean. Surfing has been a big part of my life for years, and I represent Sweden in longboard surfing at international competitions. It has shaped not only what I do outside of work, but also the kinds of brands, people and projects I’m drawn to professionally.
03 BACKGROUND
EDUCATION
B.A. Event Management
University of Borås - Sweden
Contract law in the Swedish music industry
Course
Typography, form & graphic tools
Course
EXPERIENCE
Working in digital marketing and communication, both in-house and freelance, since graduating in 2020.
I’ve lived and worked across three continents and have experience working with both local and international brands.
04 LIFE INSPIRES WORK
I’m drawn to brands and projects that reflects the way I like to live - active, curious, creative and close to the outdoors. I follow the waves when I can, and believe the best work often comes from being genuinly interested in the world around you.
Outside of work
When I’m not working or surfing, I’m usually making something with my hands, hunting for records or playing vinyl with my DJ duo, DiscoDisco.